If you’ve been hustling to attract more clients, you’ve probably heard all the advice:
Create a bunch of freebies.
Post tip-filled videos every day.
Share nonstop educational content.
These strategies are everywhere. And yes, they can work—but here’s the thing: they often attract people who:
Aren’t ready to invest.
Just want free advice.
Stay stuck in consumption mode rather than taking action.
If your goal is to work with empowered, action-taking clients who value your expertise, are ready to invest, and show up fully committed to their transformation, then these tactics might be keeping you stuck.
Let’s break down why.
Why Freebies and Tip-Filled Content Don’t Attract Dream Clients
1. They Attract Freebie SeekersWhen you focus heavily on creating free content, you’re likely to attract people who are only looking for quick wins without investing. These are the folks who download your freebie, bookmark your tips, and maybe even DM you with follow-up questions—but they’re not the ones signing up for your paid offers.
2. They Don’t Inspire ActionTip-filled videos and guides often feel surface-level. While they may be helpful, they’re not transformational. Empowered clients don’t want more information; they want a mentor or coach who will lead them to the results they crave.
3. They Blend You Into the CrowdThe online space is saturated with free resources and “how-to” content. If your strategy is centered around offering what everyone else is, it’s harder to stand out. Dream clients don’t choose the coach who has the best freebie; they choose the one whose message resonates with their soul.
What Empowered, Ready-to-Invest Clients Are Looking For
Your dream clients are not endlessly scrolling for another free resource. They’re looking for someone who:
Speaks directly to their soul and their big vision.
Can guide them through their specific challenges.
Offers deep, transformational value that changes their life or business.